Monday, August 5, 2013

From the 1960s began a new kind of lingerie sales


After World War II, the sale of goods must be f a number of significant changes in the population. Surge in the birth rate in the context of the rising generation in the late 1950s entered the masonry is still the consumer market, and this generation has a new purchase of 15-year-old to 25-year-old market, mainly among the crowd became a new customer groups suck bow. The rise of social status = & class who have the ability to give their children pocket money, while making the workplace full of young people killed on the Shang have sufficient income to meet from Sanchi preferences, so the market will be dedicated as a three adolescent age levels to consider: Not only do they have their own stores, their own music, as well as meet their fashion tastes, Ltd. Pan: in 1963, the French National Institute for Statistics and Economic survey report shows that young people are the most consumed in apparel groups. Consumption in underwear still exist three flea a reality: the United States in 2008, 20-year-old to 30-year-old lingeries women between the consumer market represents 25% of the spending power, while women under 20 years old represent 50 %.

From the 1960s began a new kind of lingerie sales model emerged: department store dedicated to teenagers run business center is its model, it will be underwear and its associated with the sale of a variety of goods. Thus, in 1969, in order to compete with the spring mall, Galeries Lafayette in Bali Mo home Dole Street, opened a store really belongs to young people - "20-year-old club." Here, the range of goods, you can buy British model Tewei Ji endorsement Slim underwear. This large department stores in Paris, as the vanguard of fashion, has developed a "20-year-old" brand, and let Karl? Lagerfeld, Sonia? Rykiel, Daniel? Actel, 埃马纽曼尔? Hom these big design division garments specially designed for young people. In the "20-year-old club", the decor is dark purple tone burrowing wind, and with a lot of spotlight and mirror walls, where everything is for the Left Bank of Paris frequented the newly opened shops and Swinging London fashion store hedonism customer group prepared - you can buy whole underwear and clothing line head. There also sells an array of accessories, cosmetics and beauty products, a number of new gadgets, as well as records and books ...... There is also a snack bar for guests to relax or chat with friends. Clothing company first consideration is based on the values ​​that have youth younger customer base willingness to supply the goods, so as a first successful international commitment to fashion, art and design and trends research, professional bodies, the general Le Moss to a company can claim to predict and consolidate synthetic materials filastiss future. This synthetic material has the flexibility is very suitable time for everyone to enjoy vibrant health, it appears to be due to cultural development in the history of underwear, very representative of the "second skin" fashion philosophy.MORE:cheap sexy lingerie

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